Business can be difficult and tricky, but it doesn't have to be. By establishing and maintaining relationships with people, you can encounter business opportunities and still other lucrative connections. Here are three steps for building your network in stages:
How to
Build Your Network Like a Super Connector
1. Build ties with your personal circle and then beyond.
You need to be trusted before
people will commit to you, your company or product. Initially, your personal
connections will vouch for you. This will begin to lend credibility to your
name and your brand or product.
To build your network,
start small. Share a business card, even if it just has your personal
information. More important than giving out a business card, though is
collecting them. This puts you in the driver’s seat to start the process of
making lasting connections.
Reach out as well to your high school,
college and graduate school alumni networks. Attend conferences and
seminars and meet the people there. Volunteering is another way to begin
expanding your network.
Then when you keep in touch
with these new and old members of your network, you will find yourself
becoming a magnet for others wishing to be part of your circle.
Related: Where
the Real Deals Are Ignited at Conferences -- the Bar
2. Exchange information or ask advice.
By sharing or requesting
information, you will remain fresh on other people's minds in a
natural and organic way. You'll become a driving force in referrals, which
influences the advancement of others.
Even if you do not directly
help all your connections, this activity will lead you to become a
trusted resource of information and will keep members of your network
returning to you. Collecting friends or connections on social networks is a
great first step. But interacting with people and staying active with your
network is what separates a social media participant from a truly powerful
networking professional.
Strategic
Networking and How to Make the Most of Your Evenings
3. Following up is
crucial to becoming a great connector.
Did you send someone a
referral? Then remember to ask how it went. That is followup! These
interactions show that you are invested in this person's success and will
further the bond that you have started.
Be proactive in communicating.
We live in a world where information and personal thoughts are easily found,
making us think we are connected. But the person who truly reaches out and
sends a personal message is the person who is truly’ connected.
People will do business
with those individuals who are visible. It may sound like a cliche but
networking is a 24/7 job 365 days a year -- not something accomplished
overnight.
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| Neeta Shah |
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