The real estate industry is changing. As the needs,
characteristics and demands of today’s buyer and seller continue to evolve, so
must the marketing style of any successful real estate
professional. What marketing tactics worked yesterday, may not connect with
today’s sophisticated and ever-changing consumer.
According to
National Association of
Realtors Profile of Home Buyers and Sellers, 90% of buyers used the Internet
during the home search process and of that, nearly two-thirds only interviewed
one agent before they found the agent they ultimately worked with. Think about
the potential for any agent who has taken the time to establish a substantial
online presence.
Diversify Your Way to Social Media Success
As potential
clients race to the Internet for answers, having a diverse presence is
imperative. While Face book, Twitter and Linked In might have been your entry
point, expanding into Google+ can be equally beneficial to your
bottom line.
However, to
effectively use Google plus for real estate purposes, you need to understand how to make the most of
this unique social site.
Below are ways
to get started and ideas on how you can best leverage the power behind Google+:
- Create
a complete and optimized keyword-rich profile with links to your
website(s)
- Add
your authorship attribution tags to websites and blogs to obtain a
significant ranking in SERP (Search Engine Ranking Pages) pushing your
Google+ profile higher in the results page
- Include
future prospects, past clientele, appraisers, property inspectors,
referral networks’ members and local area real estate experts to your
circles
- Upload
correctly tagged images to your Google+ profiles
- Upload
tagged, high quality videos to your Google+ profile
- Share
content links to validate that you are a real estate expert within your
local area
- Have
referrals from team members within your content posted
- Have
comments on the content from team members to validate the content provided
- +1
the content, the comments and share content from other team members
(reciprocate)
- Utilize
the above mentioned leverage aids to ensure speedy indexing of your
content
- Utilize
the ‘explore navigation’ for keyword search
- Create
events using Google+
- Writing
genuine Google+ reviews
- Create
a business page in Google+
- Use
your new Google+ business page and create a Local Google citation to show
the actual business location
- Host
hangouts with past clients or potential clients to answer FAQ
- Create
and physically attend real life hang outs or Meet ups
- Make
use of the Google+ private messaging and video chat features to
communicate with clients
- Go
deep by listening, learning, engaging and making new relationships similar
to those in other social networks
Get Started
With Google Plus for Real Estate
1. Google+ Real Estate
Circles
To be accepted
into other people’s real estate circles, you need to express who you are and
post often about you and your business. Add complete bio information in
the profile section and upload photos that shed light on your niche, specialty
and location.
Whether it’s
real estate professionals across the country or potential clients,
people want to know who you are before they are willing to work with you. The
more people accept you into their circles, the more your network will expand.
2. Using Email to Add to
Your Google+ Circles
Google Plus allows you to add people into your
circles using email addresses only. You can pull from your G mail or many other
email account providers to invite past clients, potential clients and peers
within your current network.
You can then
add them to specific circles and whenever you post relevant content,
Google+ will send a message to that chosen circle. This avoids spamming
other friends on Google+ with information they have no interest in.
3. Google+ as a Real Estate
Blogs
Despite the
fact that Google+ is not a traditional blogging platform like Word Press or
Blogger, it can still be used for that purpose. Many are using it as their hub
to post extended information that might not have been accepted within a Face
book post. Many real estate agents find this valuable when passing
along how-to have or answers to buyer and seller top questions.
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| Neeta Shah |
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