Your brand name will have an impact on the
success of your business. When working on your naming strategy, make sure that
you cover every possible base to boost your odds of success.
Make your brand name positive, memorable and
visually appealing. Be sure that a domain name exists that will align with your
brand and don’t make audiences work too hard to figure out what your brand is
all about.
Make sure the brand name you choose doesn’t
already exist. You don't want your audience to have to choose between two
companies with the same name.
Duplicate brand names can also lead to legal
issues, especially in related industries. Be sure to do an extensive around the
name you are considering.
Be different. Find something meaningfully
unique.
Even with a properly executed brand development
strategy, your brand won’t become a household sensation overnight. You’ll want
to draft a brand name that provides a hint to your target audience about what
your business actually does. This property will not only give clear definition
but also could make your business easier to find.
Choose your words carefully during this phase of
your brand development strategy. Different words can have different
connotations to different people. You’ll want to make certain that your brand
name is composed of strong, positive or descriptive words that won’t trigger
any types of negative emotion. Your business doesn’t want that type of
association. Be sure to check the meaning of the name in the languages and
regions you intend to do business in.
A number of studies have suggested that
individuals have a larger capacity for remembering that which they see over
that which they hear. Adding a visual element to your brand name could up your
odds of being recalled when a purchase decision is on the table. This could
mean using words that spark imagination or displaying the name in a visually
unique way in the logo.
The color of your brand name may also play a
factor in the consumer’s reaction. Color creates a strong emotional association
that can work for or against your brand. For instance, red induces high energy
while green insinuates calmness and growth.
During the naming process ask yourself, what
does this name look like? Does
the image stand out in a positive way?
You’ll want to consider
pronunciation, spelling and length as a priority when entering into the naming
phase of your brand development strategy.
If the name is too difficult
to spell, it will be hard to type into search engines or other platforms as
people search for your brand. If the name is too long, customers will
struggle to remember it correctly.
The domain name is a critical
element to the success of your brand.
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| Neeta Shah |
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